NEW 2024
CAMPFIRE COLLECTION
NEW 2024
CAMPFIRE COLLECTION
FREE SHIPPING ON $200 ORDER! (CANADA ONLY)
FREE SHIPPING ON $200 ORDER! (CANADA ONLY)
NEW 2024
CAMPFIRE COLLECTION
We are a brand that is proud to cut against the grain. We champion all of you modern savages who work your asses off and refuse to make excuses. No handouts. No entitlements. You only get what you earn.
That is the Born Primitive mindset.
Most shorts aren't made for women who are relentless in the gym. These are. Stretchy, flattering, and always designed for athletic builds.
If you are going to commit to something, you better go all in. That was our guiding philosophy for creating high-performance activewear built to keep up with any level of intensity. After all, we are not just making apparel. We are creating the gear that inspires you to keep fighting even when nobody is watching.