April 27, 2020

Just 10 days after Born Primitive joined the O2 Natural Recovery-led “Back the Gyms Stimulus” campaign to donate 50% of profits from online sales directly to CrossFit affiliates, Bear Handlon, the owner of the clothing company, revealed that BP alone raised more than $186,000 for affiliates across the United States. This doesn’t include funds from other coalition members puoi, Working Against Gravity or O2, who launched the campaign back on March 18. 

The big picture: Affiliate support efforts haven’t been in short supply, with initiatives like United in Movement and Support Your Local Box underway but with 90% of all gyms closed in America, owners need as much support as they can get. This initiative will go a long way to getting affiliates fast and direct funding but with 6915 affiliates closed, there’s still a long way to go. 

  • Bear Handlon: “I believe it sends yet another positive message to the community that we are in this together. As a small company of just 14 employees, this donation amount is massive — we don’t have budgets like Reebok or Nike — and is yet another example of us backing up what we say with action.”

By the way: This isn’t the first time Born Primitive has backed up their beliefs. They have donated $500,000 to charitable causes in the past four years, as well. 

One big thing: Brands offering to split profits with affiliates is actually working to drive sales. This isn’t the motivation of the companies involved, but the community is on board with the idea that their purchase goes directly to supporting their gym. 

  • O2 saw their largest e-commerce month in company history, up 606%. 
  • Do the math: If Born Primitive is donating $186,000 that means total profit for the 10-day period tops around $372,000.

More on the way: While Born Primite wrapped up their portion of the program, Colina said more brands are slated to join the effort this month. 


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Sizing Chart
Men's Tops Men's Bottoms Women's Tops Sports Bras Women's Bottoms Unisex

men's tops

measurements in inches

SIZE CHEST
XS 34-35"
S 36-37"
M 38-39"
L 40-41"
XL 42-43"
XXL 44-46"
3XL 47-49"

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible.

Chest Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of your torso.

men's bottoms

measurements in inches

SIZE HIP THIGH WAIST
S 32-36" 18-21" 28-29"
M 36-40" 20-25" 30-32"
L 40-43" 24-28" 33-34"
XL 43-46" 27-31" 35-37"
2XL 46-49" 30-34" 38-39"
3XL 50-53" 33-37" 40-41"

Measuring Tips:

We have determined that your waist measurement will most likely dictate your size. Secondary to waist size, if you notice your thighs exceed the limit on our chart you may need to go up a size.

Waist Measurement:

Measure around the smallest part of your torso, keeping the measuring tape as horizontal as possible.

Thigh Measurement:

Measure around the widest area of the thigh.

Hip Measurement:

Measure around the largest area of your hips, encapsulating the roundest part of your gluteus.

women's tops

measurements in inches

SIZE BUST
XS 28-31"
S 32-33"
M 34-36"
L 37-39"
XL 40-42"

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible while wearing a non-padded, non-compression bra.

Bust Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of the torso.

sports bras

measurements in inches

SIZE 28 30 32 34 36 38 40
A XS XS S M L L XL
B XS XS S M L XL XL
C XS S S M L XL XL
D S S M M L XL XL
DD S S M L XL XL XL
E - M M L XL XL XL

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible while wearing a non-padded no compression bra.

Bust Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of your torso.

Chest Measurement:

Wrap the measuring tape around the ribcage just below the bust starting at the front and center of your torso.

FIT GUIDELINES:

Every bra serves a different purpose for different activities and we recommend referencing each specific bra product description to determine the best bra for your body and sport. Our bras should generally fit snug. Wearing the bras too loose will not likely provide adequate support.

***Please note, a majority of our sports bras are medium support and medium coverage. If you are looking for the highest impact support that we offer; check out the X-Factor, Intensity or Moxie Sports Bra!

women's bottoms

measurements in inches

SIZE HIP THIGH WAIST
0-2 | XS 34-36" 19-21" 24-27"
2-4 | S 36-38" 21-23" 27-30"
4-6 | M 38-40" 23-26" 30-33"
6-8 | L 40-43" 26-28" 33-36"
8-10 | XL 43-46" 28-30" 36-39"
10-12 | 2XL 47-50" 31-33" 40-43"

Measuring Tips:

We have determined that your waist measurement will most likely dictate your size. Right on the edge between two sizes? You can utilize your thigh and hip measurements as secondary guidelines to help you find the perfect size.

Waist Measurement:

Measure around the smallest part of your torso, keeping the measuring tape as horizontal as possible.

Thigh Measurement:

Measure around widest area of the thigh.

Hip Measurement:

Measure around the largest area of your hips, encapsulating the roundest part of your gluteus.

Unisex

measurements in inches

SIZE CHEST
XXS 32-33"
XS 34-35"
S 36-37"
M 38-39"
L 40-41"
XL 42-43"
XXL 44-46"
3XL 47-49"

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible.

Chest Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of your torso.

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