Cookie Policy

What are cookies?

A cookie is a small amount of information that’s downloaded to your computer or device when you visit certain websites. We use a number of different cookies on the BornPrimitive website, including strictly necessary, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor. Read more about cookies (and other similar tracking technologies) and how we use the data collected through these technologies, in our Privacy Policy.

What cookies do we use and why?

Some cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these cookies is essential for the website to work. For example, we use user-input cookies for the duration of a session to keep track of a user’s input when filling in forms that span several pages.

We also use functional cookies to remember choices you’ve made or information you’ve provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:

  • User-centric security cookies to detect authentication abuses for a limited persistent duration, like repeated failed login attempts. These cookies are set for the specific task of increasing the security of the service.
  • Multimedia content player session cookies (flash cookies) are used for the duration of a session to store technical data needed to play back video or audio content (e.g. image quality, network link speed, and buffering parameters).
  • Load balancing session cookies are used for the duration of the session to identify the same server in the pool in order for the load balancer to redirect user requests appropriately.
  • User interface customization persistent cookies are used to store a user’s preference regarding a service across web pages.

BornPrimitive, LLC is dedicated to user experience and we use many tools to help us improve our website and our commerce platform. To this end, we use reporting and analytics cookies to collect information about how you use our website or our merchants’ storefronts, and how often. These cookies only gather information for statistical purposes and only use pseudonymous cookie identifiers that do not directly identify you. The performance cookies we use include:

  • First party analytics cookies - We use these cookies to estimate the number of unique visitors, to improve our websites and our merchants’ websites, and to detect the most searched for words in search engines that lead to a webpage. These cookies are not used to target you with online marketing. We use these cookies to learn how our websites and our merchants’ websites are performing and make relevant improvements to improve your browsing experience.
  • Third party analytics cookies - We also use Google Analytics and other third-party analytics providers listed below to help measure how users interact with our website content. These cookies “remember” what our users have done on previous pages and how they’ve interacted with the website. For more information on Google Analytics, visit Google’s information page. For instructions on how opt out of Google Analytics, see below.

Advertising cookies are used on our website to tailor marketing to you and your interests and provide you with a more personalized service in the future. These cookies remember that you visited our website and we may share this information with third-parties, such as advertisers. Although these cookies can track your device’s visits to our website and other sites, they typically cannot personally identify you. Without these cookies, the advertisements that you see may be less relevant and interesting to you. Read more about how companies use cookies to conduct targeted or retargeted advertising here. We do not set advertising cookies through our merchants’ storefronts ourselves, though merchants may choose to do so independently.

Finally, Social and Content cookies are placed by many social media plugins (for example the Facebook ’like’ button), and other tools meant to provide or improve the content on a website (for example services that allow the playing of video files, or that create comments sections). We integrate these modules into our platform to improve the experience of browsing and interacting with our websites. Please note that some of these third party services place cookies that are also used for things like behavioural advertising, analytics, and/or market research.

Storefront

We may place the following cookies for visitors of our store:

Cookies Necessary for the Functioning of the Store:

 

Name

Function

_ab

Used in connection with access to admin.

_orig_referrer

Used in connection with shopping cart.

_secure_session_id

Used in connection with navigation through a storefront.

Cart

Used in connection with shopping cart.

cart_sig

Used in connection with checkout.

cart_ts

Used in connection with checkout.

checkout_token

Used in connection with checkout.

Secret

Used in connection with checkout.

Secure_customer_sig

Used in connection with customer login.

storefront_digest

Used in connection with customer login.

Reporting and Analytics

 

Name

Function

_landing_page

Track landing pages.

_orig_referrer

Track landing pages.

_s

Shopify analytics.

_shopify_fs

Shopify analytics.

_shopify_s

Shopify analytics.

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

_shopify_uniq

Shopify analytics.

_shopify_visit

Shopify analytics.

_shopify_y

Shopify analytics.

_y

Shopify analytics.

tracked_start_checkout

Shopify analytics relating to checkout.

Shopify’s websites

When visitors load Shopify’s websites, we generally place the following Shopify cookies:

Cookies Necessary for the Functioning of the Sites

 

Name

Function

_Brochure_session

Used in connection with browsing through site.

Reporting and Analytics

 

Name

Function

_landing_page

Tracks landing pages.

_orig_referrer

Tracks landing pages.

_s

Shopify analytics.

_shopify_fs

Shopify analytics.

_shopify_s

Shopify analytics.

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

_shopify_uniq

Shopify analytics.

_shopify_y

Shopify analytics.

_y

Shopify analytics.

ab_test_3190590030

Shopify analytics.

cart_sig

Shopify analytics.

ki_r

Shopify analytics.

ki_r

Shopify analytics.

ki_t

Shopify analytics.

ki_t

Shopify analytics.

Additionally, we use pixels and tags from the following third parties, which may in turn place cookies:

Reporting & Analytics:

 

Third Party

Description

Privacy Policy

Alexa Metrics

We use Alexa Metrics to help measure how users interact with our websites.

https://www.alexa.com/help/privacy

Bugsnag

We use Bugsnag to help us troubleshoot and fix issues with our websites.

https://docs.bugsnag.com/legal/privacy-policy/

Chartbeat

We use Chartbeat to help measure how users interact with our websites.

https://chartbeat.com/privacy/

Crazy Egg

We use Crazy Egg to help measure how users interact with our websites.

https://www.crazyegg.com/privacy

Fullstory

We use Fullstory to help measure how users interact with our websites.

https://www.fullstory.com/legal/privacy/

Google Analytics

We use Google Analytics to help measure how users interact with our websites.

https://policies.google.com/privacy

Hotjar

We use Hotjar to help measure how users interact with our websites.

https://www.hotjar.com/legal/policies/privacy

KissInsights

We use KissInsights to help measure how users interact with our websites.

https://signin.kissmetrics.com/privacy/

LinkedIn Analytics

We use LinkedIn Analytics to help measure how users interact with our websites.

https://www.linkedin.com/legal/privacy-policy

New Relic

We use New Relic to help measure how users interact with our websites.

https://newrelic.com/termsandconditions/privacy

Optimizely

We use Optimizely to help us test improvements or changes to our websites.

https://www.optimizely.com/privacy/

Advertising:

 

Third Party

Description

Privacy Policy

Bing Ads

We use Bing Ads to deliver targeted advertisements to individuals who visit our websites.

https://privacy.microsoft.com/en-ca/privacystatement

Drift

We use Drift to help us with conversational marketing to customers while they visit our websites.

https://www.drift.com/privacy-policy/

Facebook Custom Audiences

We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites.

https://www.facebook.com/policy.php

Google Doubleclick

We use Bing Ads to deliver targeted advertisements to individuals who visit our websites.

https://policies.google.com/privacy

Hubspot

We use Hubspot to manage our relationships with our customers.

https://legal.hubspot.com/privacy-policy

Intercom

We use Intercom to manage our relationships with our customers.

https://www.intercom.com/terms-and-policies#privacy

Marketo

We use Marketo to manage our relationships with our customers.

https://documents.marketo.com/legal/privacy/

SourceKnowledge

We use SourceKnowledge to deliver targeted advertisements to individuals who visit our websites.

http://www.sourceknowledge.com/privacy

Social Media & Content:

 

Third Party

Description

Privacy Policy

Disqus

We use Disqus to provide commenting capabilities on posts on our websites.

https://help.disqus.com/terms-and-policies/disqus-privacy-policy

Facebook Connect

We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook’s social media platform.

https://www.facebook.com/policy.php

Gravatar

We use Gravatar to allow visitors to our websites to create avatars.

https://en.gravatar.com/site/privacy

Pinterest

We use Pinterest to allow visitors to our website to interact with and share content via Pinterest’s social media platform.

https://policy.pinterest.com/en/privacy-policy

Twitter

We use Twitter to allow visitors to our website to interact with and share content via Twitter’s social media platform.

https://twitter.com/en/privacy

Wistia

We use Wistia to display video content.

https://wistia.com/privacy

How long will cookies remain on my computer or mobile device?

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire.

How to control cookies?

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Many of the third party advertising and other tracking services listed above offer you the opportunity to opt out of their tracking systems. You can read more about the information they collect and how to opt out through the privacy policy links listed above.

Subscribe

Sizing Chart
view in:
Men's Tops Men's Bottoms Women's Tops Sports Bras Women's Bottoms Unisex Kids

men's tops

measurements in inches

measurements in centimeters

SIZE CHEST
XS 34-35"
S 36-37"
M 38-39"
L 40-41"
XL 42-43"
XXL 44-46"
3XL 47-49"
XS 86-90
S 91-94
M 95-99
L 100-107
XL 108-114
XXL 115-122
3XL 123-130

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible.

Chest Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of your torso.

men's bottoms

measurements in inches

measurements in centimeters

SIZE HIP THIGH
S (30) 32-36" 18-21"
M (32) 36-40" 20-25"
L (34) 40-43" 24-28"
XL (36) 43-46" 27-31"
2XL (38) 46-49" 30-34"
3XL (40) 50-53" 33-37"
S 81-91 46-53
M 91-102 51-64
L 102-109 61-71
XL 109-117 69-79
2XL 117-124 76-86
3XL 127-135 89-64

Measuring Tips:

We have determined that your waist measurement will most likely dictate your size. Secondary to waist size, if you notice your thighs exceed the limit on our chart you may need to go up a size.

Thigh Measurement:

Measure around the widest area of the thigh.

Hip Measurement:

Measure around the largest area of your hips, encapsulating the roundest part of your gluteus.

women's tops

measurements in inches

measurements in centimeters

SIZE BUST
XS 28-31"
S 30-33"
M 34-36"
L 37-39"
XL 40-42"
2XL 42-44"
1X 44-47"
2X 47-50"
3X 51-54"
XS 71-79
S 76-84
M 85-92
L 93-100
XL 101-107
2XL 107-112
1X 112-119
2X 119-127
3X 130-137

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible while wearing a non-padded, non-compression bra.

Bust Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of the torso.

sports bras

measurements in inches

measurements in centimeters

Size 28 30 32 34 36 38 40 42 44 47
A XS XS S M L L XL - 1X 2X
B XS XS S M L XL XL - 1X 2X
C XS S S M L XL XL 2XL 1X 2X
D S S M M L XL 2XL 2XL 2X -
DD S S M L XL XL 2XL 1X 2X -
E - M M L XL 2XL 2XL 1X 2X 3X
F - - - - - - - 1X 2X 3X
G - - - - - - - 1X 2X 3X
Size 60 65 70 75 80 85 90 95
A XS XS S M L L XL -
B XS XS S M L XL XL -
C XS S S M L XL XL 2XL
D S S M M L XL 2XL 2XL
DD S S M L XL XL 2XL -
E - M M L XL 2XL 2XL -

Measure Your Rib Cage:

Measure around your rib cage just under your bust. Round down to the closest inch. This is your rib cage measurement, which you’ll need to figure out your band and cup size.

Figure out your band size:

Take your rib cage measurement from step 1 and read across the chart below to find your band size

Rib Cage Measurement Band Size
25" - 27" 30
27" - 29" 32
29" - 31" 34
31" - 33" 36
33" - 35" 38
35" - 37" 40
37" - 39" 42

Figure out your cup size - This is a 2-step process:

First, measure around the fullest part of your bust. Keep the tape straight across your back. Round up to the nearest whole number. This is your bust measurement.

Now, subtract your rib cage measurement (step 1) from your bust measurement (step 3). The difference in inches is your suggested cup size. If you’re between sizes, round up.

Bust Size Minus
 Rib Cage Size
Your Cup Size
3" AA
4" A
5" B
6" C
7" D
8" DD
9" E

Calculate Your Size:

First, measure around the fullest part of your bust. Keep the tape straight across your back. Round up to the nearest whole number. This is your bust measurement.

Now, measure your rib cage. Subtract your bust measurement from your rib measurement. The difference in centimeters is your suggested cup size. If you’re between sizes, round up.

2.5 CM= A | 5 CM= B | 7.5 CM= C | 10 CM= D | 12.5 CM= DD | 15 CM= E

Fit Guidelines:

Every bra serves a different purpose for different activities and we recommend referencing each specific bra product description to determine the best bra for your body and sport. Our bras should generally fit snug. Wearing the bras too loose will not likely provide adequate support.

***Please note, a majority of our sports bras are medium support and medium coverage. If you are looking for the highest impact support that we offer; check out the X-Factor, Intensity or Moxie Sports Bra!

women's bottoms

measurements in inches

measurements in centimeters

SIZE HIP THIGH WAIST
00-0 | XS 34-36" 19-21" 24-27"
2-4 | S 36-38" 21-23" 27-30"
4-6 | M 38-40" 23-26" 30-33"
8-10 | L 40-43" 26-28" 33-35"
10-12 | XL 43-46" 28-30" 35-37"
14-16 | 2XL 47-50" 31-33" 37-39"
18/20 | 1X 51-53" 34-36" 40-42"
20/22 | 2X 54-56" 37-39" 42-44"
24-26 | 3X 57-58" 40-42" 44.5-46"
00-0 | XS 86-91 48-53 61-69
2-4 | S 91-97 53-58 69-76
4-6 | M 97-102 58-66 76-84
8-10 | L 102-109 66-71 84-89
10-12 | XL 109-117 71-76 89-94
14-16 | 2XL 117-127 76-84 94-99
18/20 | 1X 129-135 86-91 102-107
20/22 | 2X 137-142 94-99 107-112
24-26 | 3X 145-147 102-107 113-117

Measuring Tips:

We have determined that your waist measurement will most likely dictate your size. Right on the edge between two sizes? You can utilize your thigh and hip measurements as secondary guidelines to help you find the perfect size.

Waist Measurement:

Measure around the smallest part of your torso, keeping the measuring tape as horizontal as possible.

Thigh Measurement:

Measure around widest area of the thigh.

Hip Measurement:

Measure around the largest area of your hips, encapsulating the roundest part of your gluteus.

Unisex

measurements in inches

measurements in centimeters

SIZE CHEST
XXXS 30-31"
XXS 32-33"
XS 34-35"
S 36-37"
M 38-39"
L 40-41"
XL 42-43"
XXL 44-46"
3XL 47-49"
XXXS 76-80
XXS 81-85
XS 86-90
S 91-95
M 96-100
L 101-105
XL 106-110
XXL 111-117
3XL 118-124

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible.

Chest Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of your torso.

Kid's Size Chart

measurements in inches

measurements in centimeters

Size Age Height Weight Chest Waist
XS (4/5) 3-5 39-44” 33-42 lbs 22-23” 22-23”
S (6/7) 5-7 45-49” 43-57 lbs 24-25.5” 23-23.5”
M (8) 7-8 50-52” 50-67 lbs 26.5” 24.5”
L (10/12) 9-12 53-58” 68-87 lbs 27.5-28.5” 25.5-26.5”
XL (12/14) 12-14 59-64” 88-100 lbs 30.5-32” 28”-29.5”
XS (4/5) 3-5 99-112 15-19 kg 56-58 56-58
S (6/7) 5-7 114-124 19.5-26 kg 61-65 58-60
M (8) 7-8 127-132 23-30 kg 67 62
L (10/12) 9-12 135-148 31-39.5 kg 70-72 65-67
XL (12/14) 12-14 150-163 40-45 kg 77-81 70-75

Youth Sports Bras

Size Height Chest Waist
XS (12) 53-57” 26-27.5” 25.5-26.5”
S (14) 58-61” 27.5-29” 26.5-28”
M (16) 61-64” 29-31” 28-29.5”
XS (12) 135-145 66-70 65-67
S (14) 147-155 70-74 67-70
M (16) 155-163 74-79 70-75

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible.

Bust Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of the torso.

Waist Measurement:

Measure around the smallest part of your torso, keeping the measuring tape as horizontal as possible.

Welcome to Born Primitive
Please select a store location