NEW 2024
CAMPFIRE COLLECTION
NEW 2024
CAMPFIRE COLLECTION
ARE YOU
BORN PRIMITIVE
BORN PRIMITIVE
We are a brand that is proud to cut against the grain. We champion all of you modern savages who work your asses off and refuse to make excuses. No handouts. No entitlements. You only get what you earn.
That is the Born Primitive mindset.
THE DENIM
OF THE DRIVEN
OF THE DRIVEN
Most jeans aren't made for people who are relentless in the gym. These are. Stretchy, flattering, and always designed for athletic builds.
OVER 83K 5-STAR REVIEWS
NO SHORTCUTS
If you are going to commit to something, you better go all in. That was our guiding philosophy for creating high-performance activewear built to keep up with any level of intensity. After all, we are not just making apparel. We are creating the gear that inspires you to keep fighting even when nobody is watching.
