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Let’s face it. Our generation has gotten soft. Too many people in modern society just want entitlements, quick thrills and instant gratification, without wanting to put in the hard work that we all know is necessary for anything truly worthwhile. Born Primitive was created for the modern savages out there who reject this notion and refuse to accept the mediocrity that society now fosters. Whether it’s at the gym or in life, our beliefs are simple. Set goals, relentlessly strive to achieve them, and never make excuses. Look people in the eye and give them a firm handshake. Your word is your bond. Throw your conventional limits out the window and realize your true potential.
Born Primitive is owned and operated by an active duty military family. Additionally, active duty military members, active duty spouses, and a daughter from a First Responder family make up 100% of the employee staff. We are extremely grateful to those who serve or have served this great nation (especially our fellow military, firefighters, police, and first responders), and we are proud to support various charities, including the Navy SEAL Foundation, the 555 Fitness Firefighter Charity, and the C.O.P.S. (Concerns of Police Survivors) Charity. Most importantly, we hold a special place for those who have made the ultimate sacrifice while downrange or in the line of duty. Lest we forget.
measurements in inches
measurements in centimeters
| SIZE | CHEST |
|---|---|
| XS | 34-35" |
| S | 36-37" |
| M | 38-39" |
| L | 40-41" |
| XL | 42-43" |
| XXL | 44-46" |
| 3XL | 47-49" |
| XS | 86-90 |
| S | 91-94 |
| M | 95-99 |
| L | 100-107 |
| XL | 108-114 |
| XXL | 115-122 |
| 3XL | 123-130 |
For the most accurate measurements, we suggest measuring as close to the skin as possible.
Wrap the measuring tape around the widest point of the chest starting at the front and center of your torso.
measurements in inches
measurements in centimeters
| SIZE | HIP | THIGH |
|---|---|---|
| S (30) | 32-36" | 18-21" |
| M (32) | 36-40" | 20-25" |
| L (34) | 40-43" | 24-28" |
| XL (36) | 43-46" | 27-31" |
| 2XL (38) | 46-49" | 30-34" |
| 3XL (40) | 50-53" | 33-37" |
| S | 81-91 | 46-53 |
| M | 91-102 | 51-64 |
| L | 102-109 | 61-71 |
| XL | 109-117 | 69-79 |
| 2XL | 117-124 | 76-86 |
| 3XL | 127-135 | 89-64 |
We have determined that your waist measurement will most likely dictate your size. Secondary to waist size, if you notice your thighs exceed the limit on our chart you may need to go up a size.
Measure around the widest area of the thigh.
Measure around the largest area of your hips, encapsulating the roundest part of your gluteus.
measurements in inches
measurements in centimeters
| SIZE | BUST |
|---|---|
| XS | 28-31" |
| S | 30-33" |
| M | 34-36" |
| L | 37-39" |
| XL | 40-42" |
| 2XL | 42-44" |
| 1X | 44-47" |
| 2X | 47-50" |
| 3X | 51-54" |
| XS | 71-79 |
| S | 76-84 |
| M | 85-92 |
| L | 93-100 |
| XL | 101-107 |
| 2XL | 107-112 |
| 1X | 112-119 |
| 2X | 119-127 |
| 3X | 130-137 |
For the most accurate measurements, we suggest measuring as close to the skin as possible while wearing a non-padded, non-compression bra.
Wrap the measuring tape around the widest point of the chest starting at the front and center of the torso.
measurements in inches
measurements in centimeters
| Size | 28 | 30 | 32 | 34 | 36 | 38 | 40 | 42 | 44 | 47 |
|---|---|---|---|---|---|---|---|---|---|---|
| A | XS | XS | S | M | L | L | XL | - | 1X | 2X |
| B | XS | XS | S | M | L | XL | XL | - | 1X | 2X |
| C | XS | S | S | M | L | XL | XL | 2XL | 1X | 2X |
| D | S | S | M | M | L | XL | 2XL | 2XL | 2X | - |
| DD | S | S | M | L | XL | XL | 2XL | 1X | 2X | - |
| E | - | M | M | L | XL | 2XL | 2XL | 1X | 2X | 3X |
| F | - | - | - | - | - | - | - | 1X | 2X | 3X |
| G | - | - | - | - | - | - | - | 1X | 2X | 3X |
| Size | 60 | 65 | 70 | 75 | 80 | 85 | 90 | 95 | ||
| A | XS | XS | S | M | L | L | XL | - | ||
| B | XS | XS | S | M | L | XL | XL | - | ||
| C | XS | S | S | M | L | XL | XL | 2XL | ||
| D | S | S | M | M | L | XL | 2XL | 2XL | ||
| DD | S | S | M | L | XL | XL | 2XL | - | ||
| E | - | M | M | L | XL | 2XL | 2XL | - |
Measure around your rib cage just under your bust. Round down to the closest inch. This is your rib cage measurement, which you’ll need to figure out your band and cup size.
Take your rib cage measurement from step 1 and read across the chart below to find your band size
| Rib Cage Measurement | Band Size |
|---|---|
| 25" - 27" | 30 |
| 27" - 29" | 32 |
| 29" - 31" | 34 |
| 31" - 33" | 36 |
| 33" - 35" | 38 |
| 35" - 37" | 40 |
| 37" - 39" | 42 |
First, measure around the fullest part of your bust. Keep the tape straight across your back. Round up to the nearest whole number. This is your bust measurement.
Now, subtract your rib cage measurement (step 1) from your bust measurement (step 3). The difference in inches is your suggested cup size. If you’re between sizes, round up.
|
Bust Size Minus Rib Cage Size | Your Cup Size |
|---|---|
| 3" | AA |
| 4" | A |
| 5" | B |
| 6" | C |
| 7" | D |
| 8" | DD |
| 9" | E |
First, measure around the fullest part of your bust. Keep the tape straight across your back. Round up to the nearest whole number. This is your bust measurement.
Now, measure your rib cage. Subtract your bust measurement from your rib measurement. The difference in centimeters is your suggested cup size. If you’re between sizes, round up.
2.5 CM= A | 5 CM= B | 7.5 CM= C | 10 CM= D | 12.5 CM= DD | 15 CM= E
Every bra serves a different purpose for different activities and we recommend referencing each specific bra product description to determine the best bra for your body and sport. Our bras should generally fit snug. Wearing the bras too loose will not likely provide adequate support.
***Please note, a majority of our sports bras are medium support and medium coverage. If you are looking for the highest impact support that we offer; check out the X-Factor, Intensity or Moxie Sports Bra!
measurements in inches
measurements in centimeters
| SIZE | HIP | THIGH | WAIST |
|---|---|---|---|
| 00-0 | XS | 34-36" | 19-21" | 24-27" |
| 2-4 | S | 36-38" | 21-23" | 27-30" |
| 4-6 | M | 38-40" | 23-26" | 30-33" |
| 8-10 | L | 40-43" | 26-28" | 33-35" |
| 10-12 | XL | 43-46" | 28-30" | 35-37" |
| 14-16 | 2XL | 47-50" | 31-33" | 37-39" |
| 18/20 | 1X | 51-53" | 34-36" | 40-42" |
| 20/22 | 2X | 54-56" | 37-39" | 42-44" |
| 24-26 | 3X | 57-58" | 40-42" | 44.5-46" |
| 00-0 | XS | 86-91 | 48-53 | 61-69 |
| 2-4 | S | 91-97 | 53-58 | 69-76 |
| 4-6 | M | 97-102 | 58-66 | 76-84 |
| 8-10 | L | 102-109 | 66-71 | 84-89 |
| 10-12 | XL | 109-117 | 71-76 | 89-94 |
| 14-16 | 2XL | 117-127 | 76-84 | 94-99 |
| 18/20 | 1X | 129-135 | 86-91 | 102-107 |
| 20/22 | 2X | 137-142 | 94-99 | 107-112 |
| 24-26 | 3X | 145-147 | 102-107 | 113-117 |
We have determined that your waist measurement will most likely dictate your size. Right on the edge between two sizes? You can utilize your thigh and hip measurements as secondary guidelines to help you find the perfect size.
Measure around the smallest part of your torso, keeping the measuring tape as horizontal as possible.
Measure around widest area of the thigh.
Measure around the largest area of your hips, encapsulating the roundest part of your gluteus.
measurements in inches
measurements in centimeters
| SIZE | CHEST |
|---|---|
| XXXS | 30-31" |
| XXS | 32-33" |
| XS | 34-35" |
| S | 36-37" |
| M | 38-39" |
| L | 40-41" |
| XL | 42-43" |
| XXL | 44-46" |
| 3XL | 47-49" |
| XXXS | 76-80 |
| XXS | 81-85 |
| XS | 86-90 |
| S | 91-95 |
| M | 96-100 |
| L | 101-105 |
| XL | 106-110 |
| XXL | 111-117 |
| 3XL | 118-124 |
For the most accurate measurements, we suggest measuring as close to the skin as possible.
Wrap the measuring tape around the widest point of the chest starting at the front and center of your torso.
measurements in inches
measurements in centimeters
| Size | Age | Height | Weight | Chest | Waist |
|---|---|---|---|---|---|
| XS (4/5) | 3-5 | 39-44” | 33-42 lbs | 22-23” | 22-23” |
| S (6/7) | 5-7 | 45-49” | 43-57 lbs | 24-25.5” | 23-23.5” |
| M (8) | 7-8 | 50-52” | 50-67 lbs | 26.5” | 24.5” |
| L (10/12) | 9-12 | 53-58” | 68-87 lbs | 27.5-28.5” | 25.5-26.5” |
| XL (12/14) | 12-14 | 59-64” | 88-100 lbs | 30.5-32” | 28”-29.5” |
| XS (4/5) | 3-5 | 99-112 | 15-19 kg | 56-58 | 56-58 |
| S (6/7) | 5-7 | 114-124 | 19.5-26 kg | 61-65 | 58-60 |
| M (8) | 7-8 | 127-132 | 23-30 kg | 67 | 62 |
| L (10/12) | 9-12 | 135-148 | 31-39.5 kg | 70-72 | 65-67 |
| XL (12/14) | 12-14 | 150-163 | 40-45 kg | 77-81 | 70-75 |
| Size | Height | Chest | Waist |
|---|---|---|---|
| XS (12) | 53-57” | 26-27.5” | 25.5-26.5” |
| S (14) | 58-61” | 27.5-29” | 26.5-28” |
| M (16) | 61-64” | 29-31” | 28-29.5” |
| XS (12) | 135-145 | 66-70 | 65-67 |
| S (14) | 147-155 | 70-74 | 67-70 |
| M (16) | 155-163 | 74-79 | 70-75 |
For the most accurate measurements, we suggest measuring as close to the skin as possible.
Wrap the measuring tape around the widest point of the chest starting at the front and center of the torso.
Measure around the smallest part of your torso, keeping the measuring tape as horizontal as possible.
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