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Our Brand Ethos

Let’s face it. Our generation has gotten soft. Too many people in modern society just want entitlements, quick thrills and instant gratification, without wanting to put in the hard work that we all know is necessary for anything truly worthwhile. Born Primitive was created for the modern savages out there who reject this notion and refuse to accept the mediocrity that society now fosters. Whether it’s at the gym or in life, our beliefs are simple. Set goals, relentlessly strive to achieve them, and never make excuses. Look people in the eye and give them a firm handshake. Your word is your bond. Throw your conventional limits out the window and realize your true potential.

Born Primitive is owned and operated by an active duty military family. Additionally, active duty military members, active duty spouses, and a daughter from a First Responder family make up 100% of the employee staff. We are extremely grateful to those who serve or have served this great nation (especially our fellow military, firefighters, police, and first responders), and we are proud to support various charities, including the Navy SEAL Foundation, the 555 Fitness Firefighter Charity, and the C.O.P.S. (Concerns of Police Survivors) Charity. Most importantly, we hold a special place for those who have made the ultimate sacrifice while downrange or in the line of duty. Lest we forget.

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Sizing Chart
view in: inches centimeters
Men's Tops Men's Bottoms Women's Tops Sports Bras Women's Bottoms Unisex Kids

men's tops

measurements in inches

measurements in centimeters

SIZE CHEST
XS 34-35"
S 36-37"
M 38-39"
L 40-41"
XL 42-43"
XXL 44-46"
3XL 47-49"
XS 86-90
S 91-94
M 95-99
L 100-107
XL 108-114
XXL 115-122
3XL 123-130

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible.

Chest Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of your torso.

men's bottoms

measurements in inches

measurements in centimeters

SIZE HIP THIGH
S (30) 32-36" 18-21"
M (32) 36-40" 20-25"
L (34) 40-43" 24-28"
XL (36) 43-46" 27-31"
2XL (38) 46-49" 30-34"
3XL (40) 50-53" 33-37"
S 81-91 46-53
M 91-102 51-64
L 102-109 61-71
XL 109-117 69-79
2XL 117-124 76-86
3XL 127-135 89-64

Measuring Tips:

We have determined that your waist measurement will most likely dictate your size. Secondary to waist size, if you notice your thighs exceed the limit on our chart you may need to go up a size.

Thigh Measurement:

Measure around the widest area of the thigh.

Hip Measurement:

Measure around the largest area of your hips, encapsulating the roundest part of your gluteus.

women's tops

measurements in inches

measurements in centimeters

SIZE BUST
XS 28-31"
S 32-33"
M 34-36"
L 37-39"
XL 40-42"
XS 71-79
S 80-84
M 85-92
L 93-100
XL 101-107

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible while wearing a non-padded, non-compression bra.

Bust Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of the torso.

sports bras

measurements in inches

measurements in centimeters

Size 28 30 32 34 36 38 40 42
A XS XS S M L L XL -
B XS XS S M L XL XL -
C XS S S M L XL XL 2XL
D S S M M L XL 2XL 2XL
DD S S M L XL XL 2XL -
E - M M L XL 2XL 2XL -
Size 60 65 70 75 80 85 90 95
A XS XS S M L L XL -
B XS XS S M L XL XL -
C XS S S M L XL XL 2XL
D S S M M L XL 2XL 2XL
DD S S M L XL XL 2XL -
E - M M L XL 2XL 2XL -

Measure Your Rib Cage:

Measure around your rib cage just under your bust. Round down to the closest inch. This is your rib cage measurement, which you’ll need to figure out your band and cup size.

Figure out your band size:

Take your rib cage measurement from step 1 and read across the chart below to find your band size

Rib Cage Measurement Band Size
25" - 27" 30
27" - 29" 32
29" - 31" 34
31" - 33" 36
33" - 35" 38
35" - 37" 40
37" - 39" 42

Figure out your cup size - This is a 2-step process:

First, measure around the fullest part of your bust. Keep the tape straight across your back. Round up to the nearest whole number. This is your bust measurement.

Now, subtract your rib cage measurement (step 1) from your bust measurement (step 3). The difference in inches is your suggested cup size. If you’re between sizes, round up.

Bust Size Minus
 Rib Cage Size		 Your Cup Size
3" AA
4" A
5" B
6" C
7" D
8" DD
9" E

Calculate Your Size:

First, measure around the fullest part of your bust. Keep the tape straight across your back. Round up to the nearest whole number. This is your bust measurement.

Now, measure your rib cage. Subtract your bust measurement from your rib measurement. The difference in centimeters is your suggested cup size. If you’re between sizes, round up.

2.5 CM= A | 5 CM= B | 7.5 CM= C | 10 CM= D | 12.5 CM= DD | 15 CM= E

Fit Guidelines:

Every bra serves a different purpose for different activities and we recommend referencing each specific bra product description to determine the best bra for your body and sport. Our bras should generally fit snug. Wearing the bras too loose will not likely provide adequate support.

***Please note, a majority of our sports bras are medium support and medium coverage. If you are looking for the highest impact support that we offer; check out the X-Factor, Intensity or Moxie Sports Bra!

women's bottoms

measurements in inches

measurements in centimeters

SIZE HIP THIGH WAIST
00-0 | XS 34-36" 19-21" 24-27"
2-4 | S 36-38" 21-23" 27-30"
4-6 | M 38-40" 23-26" 30-33"
8-10 | L 40-43" 26-28" 33-36"
10-12 | XL 43-46" 28-30" 36-39"
14-16 | 2XL 47-50" 31-33" 40-43"
00-0 | XS 86-91 48-53 61-69
2-4 | S 91-97 53-58 69-76
4-6 | M 97-102 58-66 76-84
8-10 | L 102-109 66-71 84-91
10-12 | XL 109-117 71-76 91-99
14-16 | 2XL 117-127 76-84 100-109

Measuring Tips:

We have determined that your waist measurement will most likely dictate your size. Right on the edge between two sizes? You can utilize your thigh and hip measurements as secondary guidelines to help you find the perfect size.

Waist Measurement:

Measure around the smallest part of your torso, keeping the measuring tape as horizontal as possible.

Thigh Measurement:

Measure around widest area of the thigh.

Hip Measurement:

Measure around the largest area of your hips, encapsulating the roundest part of your gluteus.

Unisex

measurements in inches

measurements in centimeters

SIZE CHEST
XXS 32-33"
XS 34-35"
S 36-37"
M 38-39"
L 40-41"
XL 42-43"
XXL 44-46"
3XL 47-49"
XXS 81-85
XS 86-90
S 91-95
M 96-100
L 101-105
XL 106-110
XXL 111-117
3XL 118-124

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible.

Chest Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of your torso.

Girl’s String Me Along, Calligraphy T-Shirt, Track Shorts and Leggings

measurements in inches

measurements in centimeters

Size Height Chest Waist
XS (4/5) 39-44” 22-23” 22-23”
S (6/7) 45-49” 24-25.5” 23-23.5”
M (8) 50-52” 26.5” 24.5”
L (10/12) 53-58” 27.5-28.5” 25.5-26.5”
XL (12/14) 59-64” 30.5-32” 28”-29.5”
XS (4/5) 99-112 56-58 56-58
S (6/7) 114-124 61-65 58-60
M (8) 127-132 67 62
L (10/12) 135-148 70-72 65-67
XL (12/14) 150-163 77-81 70-75

Youth Sports Bras

Size Height Chest Waist
XS (12) 53-57” 26-27.5” 25.5-26.5”
S (14) 58-61” 27.5-29” 26.5-28”
M (16) 61-64” 29-31” 28-29.5”
XS (12) 135-145 66-70 65-67
S (14) 147-155 70-74 67-70
M (16) 155-163 74-79 70-75

Unisex Joggers

Size Height Chest Waist
XS (4/5) 39-44” 22-23” 22-23”
S (6/7) 45-49” 24-25.5” 23-23.5”
M (8) 50-52” 26.5” 24.5”
L (10/12) 53-54” 27.5-28.5” 25.5-26.5”
XL (14/16) 53-54” 30.5-32” 28-29.5”
XS (4/5) 99-112 56-58 56-58
S (6/7) 114-124 61-65 58-60
M (8) 127-132 67 62
L (10/12) 135-137 70-72 65-69
XL (14/16) 135-137 77-81 70-75

Boys Athlete Driven T-Shirt

Size Height Chest Waist
XS (4/5) 39-44” 22-23” 22-23”
S (6/7) 45-49” 24-25.5” 23-23.5”
M (8) 50-52” 26.5” 24.5”
L (10/12) 53-58” 27.5-28.5” 25.5-26.5”
XL (14/16) 59-64” 30.5-32” 28-29.5”
XS (4/5) 99-112 56-58 56-58
S (6/7) 114-124 61-65 58-60
M (8) 127-132 67 62
L (10/12) 135-174 70-72 65-69
XL (14/16) 150-163 77-81 70-75

Boys Athleisure Tee

Size Height Chest Waist
XS (4) 39-42” 22-23” 22-23”
S (5) 43-46” 23-24” 23-24”
M (6) 46-48” 24-25” 24.5”
L (7) 48-50” 25-26” 24.5-25.5”
XL (8) 50-52” 26-27” 25.5-26.5”
XS (4) 99-107 56-58 56-58
S (5) 109-117 58-61 58-61
M (6) 117-122 61-64 62
L (7) 122-127 64-66 62-65
XL (8) 127-132 66-69 65-69

Boys Training Shorts

On our Large and X-Large Training Shorts, the length measures the same. From the waist band to the crotch its 8” in length and the inseam (from the crotch to the end of the shorts) is 5”. These shorts run shorter in length as you go up in size to more closely mimic our men’s training shorts which are a 7” inseam.

Size Height Chest Waist
XS (4/5) 39-44” 22-23” 22-23”
S (6/7) 45-49” 24-25.5” 23-23.5”
M (8) 50-52” 26.5” 24.5”
L (10/12) 53-58” 27.5-28.5” 25.5-26.5”
XL (14/16) 53-58” 30.5-32” 28-29.5”
XS (4/5) 99-112 56-58 56-58
S (6/7) 114-124 61-65 58-60
M (8) 127-132 67 62
L (10/12) 135-147 70-72 65-69
XL (14/16) 135-147 77-81 70-75

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible.

Chest Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of the torso.

Waist Measurement:

Measure around the smallest part of your torso, keeping the measuring tape as horizontal as possible.

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